US: New Yerecic label website focuses on produce

One of the nation’s leading on-pack label manufacturers, Yerecic Label, launches a new website to specifically address the fresh produce industry. The website, YLfresh.com, allows produce packers and retailers to see the benefits Yerecic Label can bring to produce packaging. With over 40 years of experience in the labeling industry and a focus on lean manufacturing, Yerecic Label continues to invest in consumer research to provide proven results to get fresh products into the customer’s cart.

“We want to give produce a fresh voice with our consumer driven label designs,” said Yerecic Label VP Sales and Marketing Rich Thoma. “Through our tested expertise we can ensure that these labels are appealing to the consumer while meeting food labeling laws and industry standards.”

The new website showcases produce labels that inspire the consumer at the point of purchase including recipes, HD graphics and usage and storage information. Visitors can request a copy of the consumer research and learn more about consumer preferences via YLFresh.com.

Also featured on YLFresh.com is a new label line called YerecicGreen. The Yerecic Green line helps reduce landfill, reuse resources and decrease a product’s life cycle impact without compromising quality or appearance.

“YerecicGreen was created as a part of our Tag & Label Manufacturers Institute L.I.F.E (Label Initiative For the Environment) involvement to help reduce our impact on the environment,” said Yerecic Label President Art Yerecic. “Yerecic Label’s dedication to making life better includes a strong commitment to minimizing our environmental footprint and helping others do the same.”

With experience in product branding, consumer interaction, variable data QR codes, and many other areas, Yerecic Label can help create a label that fits any product’s needs. The company will exhibit at the PMA Fresh Summit exposition in Anaheim, CA on October 27 – 28, 2012 in booth #3260.

For more information:
Kristin Yerecic
Tel: (724) 552-7776
Email: yerecick@yereciclabel.com