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Swiss mainly want organic fruit and vegetables

According to research by Coop, Swiss consumers mainly want fruit and vegetables they buy to be organic. Coop wondered for which products the consumer turns to the organic sector more often. Sixtyfive percent mentioned that they paid attention to this when buying fruit and vegetables. Meat and fowl are in second place with 55 percent, dairy products are in third place with 40 percent. With wine the role of organic agricultural methods plays a minor role:
15 percent of the participants mentioned that organic agriculture is important when deciding to buy.
This research has been done for the fourth time. The importance of the organic way of working has changed for various groups of products during that period. The importance of the organic origin of fruit and vegetables for instance has hardly decreased since 2009. For meat, fowl and dairy the trend is stronger towards organic since 2010, whilst organic bread and bio-textile have lost in importance over the years.
During the research it has also been noted that there is a difference between German speaking Swiss and respondents from West Switzerland. A few years ago mainly consumers in the German speaking part of Switzerland bought organic products. This has now changed. In all product groups, which were investigated, the respondents from West Switzerland surpassed the respondents of the German language part of Switzerland in the area of organic affinity.
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