Netherlands: Takeover battle in retail business still not over

It looks like Jumbo’s takeover of fellow retailers C1000 and Super de Boer doesn’t signal the end for the on-going consolidation war dogging the Dutch supermarket business. Jumbo now owns a market share of 21%. Retailer Albert Heijn still reigns with 33%, followed by Superunie with 28%. According to Dutch bank ABN AMRO, the struggle is the result of a price war that has been going on for a while. The bank thinks that, due to the upsurge of discount retailers like Lidl, the onslaught of attempted mergers and acquisitions is far from over. Big players like Albert Heijn and Jumbo will try to arm themselves against Lidl, and smaller retailers are also likely to merge. Apart from consolidation, supermarkets are also looking at their assortment. ABN AMRO expects that the availability of organic and sustainable food, and also the supply of A-brands, will make a difference in distinguishing from the competition. 

Source: AMB AMRO, Sector Update Supermarkets

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