According to Antonio Roman, head of marketing at source of Agroponiente, it is too early to know how the courgette campaign will be, "but we are optimistic that they can reach a moderately positive priced campaign," he says. "In terms of volume, a slight decline is foreseen."
Agroponiente is a company that was created 25 years ago, which combines two types of marketing: first auction in origin
and the other apparel and product marketing. It has 15 workplaces, including preparation centers, auctions and product collection centers, collected from the coast of Granada and Almeria, which allows trade with good quality throughout the year.
Its range is based on nine items, such as tomatoes, cucumbers, peppers, courgette, aubegine, beans, bok choy and in summer, melon and watermelon. Its products have been consumed for decades in almost all European countries, being Germany its main destination.
Primarily white and green courgette is marketed.
"The first batches of the product that have begun to be marketed are of superb quality," says Roman. "I chose the varieties that best respond market needs, allowing us to anticipate problems that may come up during the campaign and attempt to provide solutions resulting in the lowest possible incidence in crops."
Agroponiente's courgette is packed both in reusable and non reusable plastic containers, "a type of container in which our company pioneered the field of Almeria and has been followed by most companies, being a lightweight package, transparent and allows deeper control of all the goods and of easier use by the customer," and
also in carton packages, under the brands such as Poniente, Agroponiente. Gold Quality or Delicias
For more information:
Antonio Román
Agroponiente
Carretera de Málaga km 87, El Ejido (Almería)
Tel: 0034 95058 3002
[email protected]
www.agroponiente.es
Antonio Román
Agroponiente
Carretera de Málaga km 87, El Ejido (Almería)
Tel: 0034 95058 3002
[email protected]
www.agroponiente.es