Chilean produce export to Asia increases
Chile's presence at such events is being cited as being responsible for the faith consumers seem to show in Chilean produce.
"As the export leader in the southern hemisphere, it is very important for Chile to be present at venues in which the world of fruit gets together to do business and discuss the industry's most important issues. At Asia Fruit Logistica we presented ourselves once again as a country that guarantees reliable provision of fresh, quality fruit that is healthy and safe, with the additional merit of being available off-season, which allows us to supply markets as demanding as Asia's," observed Ronald Bown, President of Chile's Asociacion de Exportadores de Frutas (ASOEX – Chilean Fresh Fruit Association).
According to official ASOEX figures, exports of fresh Chilean fruit throughout the world reached 2.64 million tons in the 2010-2011 season (7.2% more than in 2009-2010), which enabled Chile to establish itself as the world's largest exporter of table grapes, plums and blueberries; second for avocados; third for kiwis and apples, and fourth for peaches.
In Asia in particular, export volume has increased by 27% in the 2010-2011 season compared to the previous one, adding up to 352,652 tons, and is the fourth largest market for Chile after the United States (909,303 tons), Europe (711,814 tons) and Latin America (518,971 tons).
"The growth that exports of Chilean fresh fruit have undergone throughout the world, and specifically in Asia, is the result of the arduous work of international positioning carried out jointly between the public and private sectors, which was represented at this fair by 'Fruits from Chile,' the new brand image strategy developed by the Chilean fruit industry," noted Felix de Vicente, Director of ProChile.
Source: sys-con.com
