Russia: WorldFood Moscow announces sponsor

WorldFood Moscow is proud to announce that the Chilean Fresh Fruit Association is this year’s Fruit and Vegetable Sponsor. The Chilean Fresh Fruit Association (CFFA) is the promotional entity of the fruits industry in Chile whose main objective is the promotion of Chilean fresh fruit across the globe.

Now entering the exhibitions 21st annual edition, the show boasts a strong fruit and vegetable sector, that the Chilean Fresh Fruit Association can promote its presence to the tens of thousands of visitors and fellow exhibitors that attend the show.

Ronald Bown, chairman of the board of the Chilean Fruit Exporters Association (ASOEX), commented, "Central, Eastern Europe and Russia in particular have fast become our most important markets in terms of increasing consumption in Europe, and exports of our fruit to the former Soviet bloc have risen by around 50,000 tonnes since 2005. Not surprisingly, the huge Russian market has been largely responsible, accounting for roughly 80% of that growth. We are sponsoring this sector so that that we can continue to build our presence and the awareness as a consistently reliable fresh fruit supply partner. By sponsoring it will give us an important level of media and show-floor exposure before, during and after the event, and we will also promote our recently created industry brand, "Fruits from Chile" and its sub-brands."

Tony Higginson, Head of Sales, ITE Group commented, "We are pleased to welcome the Chilean Fresh Fruit Association as sponsor of the Fruit and Vegetable sector. As a sponsor, it draws focus to the company’s activities and products and contributes to building their business in Russia. We wish them a successful and productive exhibition."

The event takes place on 17-20 September 2012, at the Expocentre, Moscow.

For more information please visit www.world-food.ru