Considering the world's most profitable fruit belongs to the family of berries, cranberries or blueberries have high growth prospects in the international market due to their nutritional characteristics. These berries contain a large amount of antioxidants, making them worthy of belonging to the powerful superfruits category.
These characteristics are encouraging consumption of blueberries in the U.S., Europe and Asia, markets that demand products that contribute to improving the quality of life.
The opportunity for the Peruvian export offer is the possibility of entering the U.S. and Europe, during August-September and April-May, periods when the supply of fruit to these markets significantly decreases.
Despite the fact that this berry was introduced in 2007 in Peru, it is estimated that there are currently 300 hectares planted of blueberries, however, in the coming years many areas of this crop will expand significantly, due to the technical and business results obtained by the pioneers.
Although competition is dynamic, the size of the commercial window for Peru (August-September) is equivalent to the production of 5,000 ha and 700 million dollars in FOB exports. According to crop projections, this surface will be installed in 5 years.
Global exports of blueberries are now over one billion dollars, Chile, U.S., Argentina, Canada and Spain are the most important exporters. On the other hand, the main markets are the U.S., UK, Holland, Germany and Canada.