Ireland: International retailers promote local foods
Throughout August, many members of Tesco’s Clubcard scheme have been getting an interesting brochure along with their vouchers which highlights many of the Irish foods the State’s largest supermarket has on its shelves.
It repeatedly reminds shoppers of its commitment to buying locally produced foods. The high quality of "Irish produced" is referred to over and over again.
Tesco is running a similar campaign in the UK, aimed at promoting the local produce there also.
Research carried out three years ago found 25 per cent of consumers made their choices on the basis of where food was produced. This is thought to have risen, since then, to 35%.
Lidl, for its part, is also very heavily pushing the Irish origins of much of its stock, while Aldi has over recent years spent a lot of time, effort and money building up its locally produced stock and has secured contracts with many artisan producers that are of benefit to the retailer, the producer and – ultimately – the consumer.
Source: irishtimes.com
