120 million organic flowers for the bees
"Let's help the bees, by sowing flower seeds and eating organic," was the campaign's invitation to the general public. Thousands responded. More than half of the seeds were distributed with Nature & More organic fruit & vegetables through box schemes in German and Austria, such as the BioFrische Box. Many French bee-keepers requested seeds to shared out at public events, while in Sweden a large group of students sowed a massive field of flowers and made videos to support the campaign. Individual consumer requests came in from a wide range of countries, including UK, Norway and Czech republic.
In the Netherlands, one of the main event was the "Bee Cycle Path". Hundreds of people cycled part of a 1000 km long bicycle trail, to sow flower seeds along the way and transform the path into a flowering bee paradise. Children's participation was also very high in the Netherlands; many schools applied. All participants were invited to send in photographs afterwards. Nature & More used some of these images to create a video and thank everyone who got involved. The video can be found here: http://youtu.be/kUPootoM5Jk.
The "Bees love Organic" campaign was an initiative of Nature &More, the "trace & tell" trademark of Netherlands-based organic trader Eosta. Several NGO's participated: Bionext and the Bee Foundation in the Netherlands, Stiftung Blühende Landschaft in Germany and the Youth Initiative Program in Sweden.
For more information:
Michael Wilde,
Nature & More - powered by Eosta
Tel: +31 180 635500,
Mob: +31 6 20 535 063,
[email protected]
www.natureandmore.nl