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Frankort & Koning:

Netherlands: Brazilian melon week to start week 36

Together with its Brazilian partner Agricola Famosa, Frankort & Koning will kick off the melon season right now. After the European heat wave, Mediterranean melon production will finish quickly. This should leave plenty of space for the overseas imports. Most of the European retailers are ready to start with the new crop melons from Brazil.

This year the first harvested melons look very promising, showing good brix levels and perfect external presentation. In general, Agricola Famosa are said to be paying extra attention to ensure good tasting melons for all their clients, as taste is still decisive to make consumers buy melons more then once.

This season the melons will be packed again under the "Royal Sweet" brand, and all varieties, except the Piel-de- Sapo, will be available from September 7!

For more information:
Alexander Mulder
Frankort & Koning
Tel: +31 (0)77 3897 251
Mob: +31 (0)6 1201 1191
[email protected]
www.frankort.nl