Pakistan mango promotion campaign
"This season we have sent the first ever mango consignment through the sea route to Port Kelang, Malasia, besides lower freights rates, export through sea also comes out cheaper as larger volumes can be shipped in one go."
The company undertook a coordinated campaign working with high-end markets where the sea-freighted mangoes are placed in a prominent position on the supermarket shelves and a free sampling & tasting promotion carried out.
Expressing his views for this year mango season Imtiaz explained “The mango season this year progressed adequately and has been going very well for us so far. The weather also remained kind through the season. Our company focused towards the commitments with the high-end markets across the globe in providing the best grown high quality mangoes from Pakistan.”
Relating to his company’s Malaysian venture he said: “Malaysia is one of the important regional market for Pakistan agricultural products. We regard Malaysia as a market with good prospects. Our mango exports to the Malaysian hyper markets increased many fold from the current volumes by focusing on by sea mango shipments and targeting up end market segments.”
“We launched a large campaign solely with our counterpart in Malaysia Mr. Zain Puteh to introduce our mangoes at Malaysian high end markets. For the first time Pakistan mangoes from our company were present at the Giant Hypermarket - Kelana Jaya, TMC Supermarket - Bangar, Cold Storage - KLCC, Mid Valley & Kelana Jaya and Mydin (a Malaysian chain of hypermarket, supermarket & emporiums).”
Jusco, Tesco & Carrefour groups in Malaysia, have also expressed interest in the company's mango displays at their stores. "We consider this successful campaign as a gateway for us to the Far East Asian markets like Singapore, Vietnam, Korea, Indonesia, Philippines Hong Kong and China.”
For more information:
Imtiaz Hussain
IMTIAZ ENTERPRISES
Email: [email protected]
www.imtiaz.biz