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“The Cela-Vita jacket-potato is a real convenience product”

The jacket-potato has become common in Holland, these days. They are consumed all year through, internationally there are two peaks: around Christmas and in the Summer.

Barbecue

For the summer Cela-Vita puts a special sticker ‘good for barbecue’ on the product. Clients can find recipes and tips on the website.

Every season a forecast

Clients can choose various topping or indeed none at all. Every season they have to wait and see what the sales will be. They make production and purchase forecasts in consultation with the clients.

The company offers two equally big potatoes in a pack. The Cela-Vita jacket potato is a real convenience product.

www.celavita.nl


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