Austrian retailers Rewe and Spar have managed to expand their market share in the last year, according to branch magazine “Key Account”. Rewe’s share increased from 0.3% to a formidable 34.9%. Its competitor, Spar, went from 0.4% to 29.6%.
For discounters however, times are not so prodigious. Discounter Hofer lost for the third year in a row. 2011 saw a 0.2% decline, falling to 19.1%. Likewise, Markant (-0.3%) and Zielpunkt (-0.1%) felt the pressures of competition. The only one to remain steady was Lidl, stagnating with 4.1%.