Spain: 28% less table grapes in five years

The exporting firm Gruventa, based in Lorquí, in the province of Murcia, Spain, has warned that in 5 years, Murcia's table grape production may fall by 28%. For the firm's general manager, Fermín Sánchez Navarro, "it is essential for Murcia's table grapes to take a venture into new international markets, while empowering their presence in the national market, as Murcia's production is of exceptional quality."

Within the same context, Fermín Sánchez pointed that "the fall in production is also due to the need for a higher concentration in supply that would reduce production costs, as well as give value added to the growers' income."

According to Fermín Sánchez, another pending issue for the sector is promotion. "It is very important to design a marketing campaign to intensify the promotion of grapes in Central and Eastern Europe, as well as other markets, like the United States."

"To differentiate ourselves from our competitors in third countries it is a priority to continue investing in quality and food safety, and for certifications as prestigious as Global GAP, in which we are an associated trading partner."

Source: Europapress