US: Green Giant asparagus and blueberries featuring box tops for education

During this back to school season, Box Tops for Education® products such as Green Giant Fresh Blueberries and Bagged Asparagus are available from Gourmet Trading Company.

Box Tops for Education is a nationwide fundraising program dedicated to helping America's schools. Families clip the Box Tops coupons from specially marked products, like Green Giant Fresh Blueberries and Bagged Asparagus, and turn them in to their local school. The school then redeems the Box Tops coupons and receives a check to get the things they need—from books and school supplies to playground equipment to computers. Box Tops for Education is the #1 School Fundraising Program in which 80 percent of America’s K-8 schools participate.

The program ties in perfectly with fall back to school promotions. Retailers can increase profits by targeting the 31 million households who clip Box Tops coupons and focusing on the person who generally makes the purchasing decisions for these households; working, married mothers ages 30-40 who value education.

“Blueberries are the perfect snack for kids and a natural fit for Green Giant Fresh and the Box Tops for Education program. Gourmet Trading Company is a key supplier for Green Giant Fresh and we are pleased to extend our relationship with them to include blueberries.” says Jamie Strachan, Green Giant Fresh President and CEO.

Julia Inestroza, Marketing Director at Gourmet Trading Company stated “We’re excited to partner again with Green Giant Fresh and, especially, the Box Tops for Education program. Berries, in particular, are such a kid-friendly snack, and to be able to have the BTFE coupon on the product will only help increase sales at the retail level while giving back to schools in need across the country.”

Availability
Green Giant Fresh Blueberries with Box Tops for Education are available in 4.4oz, 6oz, 11oz, and 18oz pack sizes. Green Giant Fresh Bagged Asparagus with Box Tops for Education is available in 12oz, 1lb, 1.5lb, 1.75lb, and 2lb bags.

For more information:
Mishalin Modena
Green Giant Fresh
Tel: +1 831-751-1379
[email protected]
www.gourmettrading.net
www.GreenGiantFresh.com