US: Dean Fahselt joins FreshXperts as value added specialist

FreshXperts, a leading consortium of fresh industry experts, has announced that Dean Fahselt, a respected produce industry executive, has joined the consultancy as value added specialist. Fahselt will assist FreshXperts’ clients as they seek to identify and implement value added opportunities for their produce lines.

"Today’s consumer is looking for fresh foods that are quick and easy to prepare," said Fahselt. "They are very busy and want to spend less time preparing the food and more time enjoying it. If we can provide the great taste consumers crave in a more convenient and appealing way, they will not only eat more fresh food, but they will be willing to pay more for it."

Fahselt, who has 22 years of experience in fresh food, has led some of the produce industry’s largest and most elite value added companies in the development of new products and trendsetting packaging. Additionally, he has crafted and implemented marketing and branding strategies that have resulted in multimillion dollar profits for the companies he has led.

Most recently, Fahselt spent eight years at Chiquita/FreshXpress, where he held various senior leadership positions in the salad category, and was instrumental in the development and commercialization of new products and packaging. He has also been employed with Earthbound Farms, where he was vice president of sales and new business development, and spent 10 years at Melissa’s World Variety Produce, where he acted in the roles of director of sales and marketing and business development manager.

"Dean is an innovator who will help our clients identify value added opportunities that appeal to consumers and drive sales," said Anthony Totta, vice chairman of FreshXperts. "We enthusiastically welcome Dean to the FreshXperts team. He will add a great dynamic to our professional group, and we look forward to sharing his skill set with our clients."

FreshXperts is a consulting consortium with over two centuries of combined experience in the produce industry. The FreshXperts industry professionals have experience in nearly every aspect of the fresh industry and provide expertise in marketing, supply chain visibility, packaging, business technology tools, product development, merchandising strategies, and organizational governance.

For more information:
Anthony Totta
Tel: +1 816 522-8262
[email protected]
www.freshxperts.com