The Freshmax Group expands into North America
Based in the heart of the San Joaquin Valley, Prime Harvest has an established reputation as an exporter and marketer of premium West Coast produce. The Prime Harvest team is focused on export markets in Canada, Asia, the Middle East and Australia whilst developing strategic opportunities for the Group’s exports out of New Zealand and Australia. As a part of the Freshmax Group Prime Harvest enables the wider business to significantly expand its supply base to include one of the premier agricultural regions of the world and further establish its investments in new varieties.
The acquisition adds value to the ever-evolving Freshmax Group. A North American platform is a key component in Freshmax’s plans to develop year-round supply channels for its core customers, both domestically and in global markets. "We aim to nurture our global relationships in order to give our customers a greater offering of varieties including exclusive IP" says Freshmax Group CEO Tony Mahoney.
"We see ourselves as a major component in the group’s international growth strategy into the future. We have a successful framework for providing existing and new customers’ quality product in key categories" says Scott Jones, Prime Harvest General Manager whose team specializes in grapes, stonefruit, cherries, citrus and key vegetable lines.
For more information:
Tony Mahoney
Freshmax
Tel: +61 2 9764 4400
[email protected]