UK: New avocado campaign competition targets sandwich shops

Sandwich shops and delis across the UK are being encouraged to spread avocados in their sandwiches as a healthy alternative to butter, in a new nationwide competition.

The 'Add an avocado' competition, aims to promote the use of avocados as a healthy alternative to butter, offering entrants the chance to win a cash prize of £1,000.

To enter the competition, sandwich shops must include a sandwich with avocado on their menu for at least a month. This can either be done by using mashed avocado instead of butter, or by adding avocado as a filing. They must then submit two photographs: one of the sandwich and one of the menu with the featured sandwich.

The competition is part of a campaign by the Peruvian Hass Avocado Association (Prohass), to promote the consumption of Hass avocados in the UK. The prize is £1,000 plus local publicity for the winning establishment.

Arturo Medina Castro, general manager of ProHass said: "The competition aims to raise the profile of avocados to consumers, and illustrates the versatility of the product. Recent figures show that 75% of the British public have never tried an avocado – we want to change that."

"Avocados are an extremely versatile ingredient, and contain far less saturated fat than butter. We hope that sandwich shop owners will get behind the competition and integrate avocados into their menu, to showcase this great product."

For more information:
Peruvian Hass Avocado Association
[email protected]
www.deliciousavocados.co.uk