In addition goods are also purchased in Italy and Eastern Europe. About 5 percent of the turnover of Herbafrost is organic. About 90 percent of the total turnover is exported. Clients are for an important part secondary processors, who use the herbs for amongst others (deep-frozen) pizza's, burgers and soups. Herbs are important for these processors and a healthy taste alternative for not so healthy fats, salt and sugars. It is expected that this substitution trend in the future will become even more important and that (organic) herbs will therefore also become more important. Also the retail is an important customer for organic herbs, mainly under a private label. In the Belgian retail for instance deep-frozen organic parsley, chives, basil and dill is being sold.
In order to meet the increasing demand Herbafrost is looking for open ground growers of organic basil (approx.5 HA - 12-15 tons/Ha), parsley, dill, watercress (approx.20 - approx 15 tons/HA), and rucola ( aprox.20 tons - 12 to 14 tons/HA.) They also look, be it to a lesser extent, for growers of sage and sorrel. The preference is for areas in the neighbourhood of the production areas in Hulshout (Kempen) and Vladslo (Diksmuide). This is important because of the logistic (e.g. harvesting machines) and to keep the quality of the product at its very best. The sowing seed will be supplied by Herbafrost and the time of sowing will be mutually decided on the basis of the time of harvesting.
Source: BioForum