Enzafruit and Zespri to work together in Europe
Enzafruit Managing Director, Tony Fissette, said while the program was quite small, it was important that it was done at a level which would give customers the opportunity to see and gain confidence with the product.
Zespri’s General Manager Europe, Bert Barmans, said with increasing growth in the gold kiwifruit category the trial would give Enza and Zespri a better understanding of how the category could be built for the benefit of customers and New Zealand kiwifruit growers.
This is the first time Enza and Zespri have worked together on the marketing of kiwifruit in Europe, though they have been involved together in kiwifruit programs in the Southern Hemisphere for many years.
Mr Fissette and Mr Barmans said both Enza and Zespri looked forward to putting recent tension between the companies behind them to take a practical approach to understanding how they might work together in the future.
For more information:
Nele Moorthamers
ZESPRI International (Europe) NV.
Tel: + 32 3 201 08 05
Fax: +32 3 201 08 91
Mob: +32 479 87 50 36
[email protected]
www.zespri.eu
www.zesprikids.com
