Since New Fresh Foods launched with packaged food brand AvoFresh 18 months ago, it has boosted the Australian avocado industry by $1.3 million.
New Fresh Foods charter is to create natural and delicious foods available in convenient packaging formats. To achieve this for the AvoFresh brand, New Fresh Foods purchase the avocados that do not make it to the fresh food section of the supermarket because they are either the wrong size or grade and package them into tubs and tubes.
"This is a world first in terms of freshness and quality. We have created a whole new category in the supermarket to complement the fresh food section," says Craig Agnew, Managing Director of New Fresh Foods
"AvoFresh contains two whole avocados, a squeeze of lemon juice, and no artificial colours or flavours. Basically we are allowing the full goodness of avocado in a consumer convenient format. Our first cab off the rank, so to speak, was avocados and now we are working with food technologists to see how this format can be applied to other fruits and vegetables," said Mr. Agnew.
With a world class manufacturing plant based in avocado heartland, Bundaberg, on the mid coast of Queensland, New Fresh Foods has created new jobs for locals, as well as supported local growers in a tough economy.
"The launch of the New Fresh Foods manufacturing plant has really helped boost the local economy. On top of job creation, it positions Bundaberg at the forefront of food innovation. I visited the plant last week and was astounded at the new product development they are working on. New Fresh Foods are providing a fantastic return for our local avocado growers and I understand there are plans to expand to other fresh produce," said local Federal Member Paul Neville.
With ranges across fresh food sections of Woolworths nationally and in selected IGA stores in Australia, this is just the beginning for New Fresh Foods. The company has celebrated recent offshore shipments to Singapore, Russia and New Zealand to date.
"We are committed to the expansion of New Fresh Foods throughout the world and this will be a particular focus over the next three years. I was thrilled to celebrate the first offshore shipment with my colleagues recently and we are also in discussions with countries throughout Asia, including Japan and Thailand. It is exciting times for New Fresh Foods," concluded Mr. Agnew.
For more information:
Charli Beale
IMPACT Communications Australia
Tel: +61 2 9519 5411
Mob: +61 424 567 711
www.impactcommunications.com.au
New Fresh Foods charter is to create natural and delicious foods available in convenient packaging formats. To achieve this for the AvoFresh brand, New Fresh Foods purchase the avocados that do not make it to the fresh food section of the supermarket because they are either the wrong size or grade and package them into tubs and tubes.
"This is a world first in terms of freshness and quality. We have created a whole new category in the supermarket to complement the fresh food section," says Craig Agnew, Managing Director of New Fresh Foods
"AvoFresh contains two whole avocados, a squeeze of lemon juice, and no artificial colours or flavours. Basically we are allowing the full goodness of avocado in a consumer convenient format. Our first cab off the rank, so to speak, was avocados and now we are working with food technologists to see how this format can be applied to other fruits and vegetables," said Mr. Agnew.
With a world class manufacturing plant based in avocado heartland, Bundaberg, on the mid coast of Queensland, New Fresh Foods has created new jobs for locals, as well as supported local growers in a tough economy.
"The launch of the New Fresh Foods manufacturing plant has really helped boost the local economy. On top of job creation, it positions Bundaberg at the forefront of food innovation. I visited the plant last week and was astounded at the new product development they are working on. New Fresh Foods are providing a fantastic return for our local avocado growers and I understand there are plans to expand to other fresh produce," said local Federal Member Paul Neville.
With ranges across fresh food sections of Woolworths nationally and in selected IGA stores in Australia, this is just the beginning for New Fresh Foods. The company has celebrated recent offshore shipments to Singapore, Russia and New Zealand to date.
"We are committed to the expansion of New Fresh Foods throughout the world and this will be a particular focus over the next three years. I was thrilled to celebrate the first offshore shipment with my colleagues recently and we are also in discussions with countries throughout Asia, including Japan and Thailand. It is exciting times for New Fresh Foods," concluded Mr. Agnew.
For more information:
Charli Beale
IMPACT Communications Australia
Tel: +61 2 9519 5411
Mob: +61 424 567 711
www.impactcommunications.com.au