Australian Avocados take a fresh approach to men’s health
As a brand that’s naturally linked to healthy eating and general well being, Australian Avocados want to help men take better care of themselves and that’s why they have launched 'Refer a Dad.'
"Most Aussie men will look after their cars better than their bodies, but it is the typical Aussie bloke that is really in need of a tune up," commented Joseph Ebbage, 'Refer A Dad' Program Manager for Australian Avocados.
The 'Refer a Dad' program seeks to encourage GPs when consulting with women to recommend that 'Dad also needs a check-up.'
"Our aim is to get women who visit the doctor to take home a referral card for their other half. The card encourages men to take their health more seriously and make an appointment for a much needed health check," said Mr Ebbage.
Serious health issues like excess weight, high cholesterol, heart disease and diabetes are on the rise among men but the risks and the warning signs are being ignored.
Heart disease affects almost twice as many men as women; around half of Australian men aged 25 and over have high cholesterol levels; men have a higher rate of diabetes than women, with 5% affected; and 68% of men are overweight or obese, compared to 55% of women.
One of the key aspects of the program is that it motivates GP’s to ask: "How can adding an avo help?" Avocados are rich in monounsaturated (good) fats that contribute towards a healthy heart, particularly when they replace saturated fats in your diet. In fact, despite their distinctly creamy taste, avocados carry the Heart Foundation Tick.
To raise awareness about the importance of men’s health and regular checkups Australian Avocados attended the The Sydney General Practitioner Conference & Exhibition (GPCE) last month at Sydney Showground within Sydney Olympic Park, Homebush. The GPCE is Australia’s premier primary care conference and exhibition, bringing together GP’s from around Australia.
More than 200 GPs signed up for a free 'Refer a Dad' Educational Kit to be sent to their surgery. The free kit includes fact sheets with key avocado health messages and Australian Avocados-sponsored referral cards which contains an area for the surgery to stamp their practice contact details, encouraging men to make an appointment.
For more information:
Joseph Ebbage
Australian Avocados
Mob: +61 0407 543 340
[email protected]