US: Mercer Uni joins GWA for weekend blitz at Macon retail chains

The Georgia Watermelon Association, in conjunction with several Mercer University sororities, is making plans for a retail marketing blitz in grocery chains in Macon, Georgia on June 15-16, 2012. After attending an informational session hosted by the National Watermelon Promotion Board and the Georgia Watermelon Association, representatives from Phi Mu, Alpha Delta Pi, Delta Gamma and Chi Omega sororities are ready to hit the retail produce departments around Macon!

As families prepare for the 4th of July Holiday celebration, several young women from each organization will be available in the produce departments to talk to consumers about the nutritional and economical value of eating watermelon. Additionally they will educate consumers on how to pick out a good watermelon. These young ambassadors will be representing GWA at Ingles, Harvey’s, Food Lion, Dollar General Market and Robins Air Force Base.

According to Jamey Adams, President of the Georgia Watermelon Association, "This will be a great opportunity for consumers to learn about the healthy benefits of eating locally grown Georgia watermelons. We appreciate these retailers helping us educate customers on the nutritional benefits of eating watermelons."

On Friday, June 15, 2012 from 1:00 p.m. to 4:00 p.m. promotional events will occur at Food Lion, 5580 Thomaston Road, Macon; Ingles, 260 Tift College Drive, Forsyth; and Food Lion, 5615 Houston Road 3, Macon.

On Saturday, June 16, 2012 from 9:00 a.m. to noon there will be promotions at Dollar General Market, 1370 Gray Hwy, Macon and Ingles, 261 West Clinton St., Gray, GA. On Saturday afternoon from 1:00 p.m. to 4:00 p.m. promotions will be at Harvey’s, 1605 Shurling Dr, Macon; Ingles, 631 Highway 341 South, Barnesville; and Robins AFB, 923 Macon St., Bldg. 923, Robins AFB.

For more information:
Charles Hall
Georgia Watermelon Association
Tel: +1 877-994-3842
Fax +1706-883-8215
[email protected]
www.watermelon.org