For the French Le Crunch apples the apple season 2011-2012 went well on the German market. Numerous promotion actions in the foodstuff trade, an appearance on the first 'Deutsche Obst & Gemüse Kongress', activities during the Fruit Logistica of this year and charity help to SOS-childrens villages made sure that both by professionals and consumers Le Crunch was discussed.
Le Crunch presented itself in October 2011 as one of the sponsors of the season's first 'Deutsche Obst & Gemüse Kongress' in Düsseldorf. Here Le Crunch was represented with a stand where the apple could be tasted and where visitors were informed about the many varieties of French apples and the engagement of growers for quality and durable apple production. Also at the Fruit Logistica the French apples drew attention with an attractive game of prices. In addition Le Crunch support the charitable institution SOS-childrens villages for four years already. This year something special was arranged . Not only was an amount of euro 5,000 donated to SOS-childrens villages, but also in five SOS-childrens villages apple trees were planted. All this to press the point of durability and hoping that the children and residents will have a lot of joy from the healthy fruit for a long time.
Le Crunch organised in the foodstuff trade and with importers numerous promotions during the past months. These consisted of tastings, price games and advertisements in customer magazines of supermarkets. These measures are meant to increase the reputation of the Le Crunch apples with the consumer. With their trading partners WEZ Minden, Globus, Konsum Leipzig, Metro C&C, HIT Handelsgruppe and EDEKE region Rhine-Ruhr a clear increase in the sale of French apples was realised as a result of these actions. This increase in sales amounted to about 51%.