"Holland: Best Fresh Group: first products with restyled brand "Aroma"

Differences on the fresh produce shelves cannot be done away with and it is time to present fruit and vegetables more strongly. Therefore Best Fresh Group introduced 5 new hallmarks, for which, as well as "Thank you Nature" an assortment of extra healthy vegetables is now available under the quality assortment "Aroma." The three other brands 'Icons' a unique collection of premium vegetables, 'Discovered' an assortment of exotic novelties and 'EasyTo' a fresh- convenience assortment will follow shortly.

"The daily assortment of Best Fresh Group is very recognisable. For a large number of buyers the brand 'Aroma' is well-known. For more than 17 years this house brand has been part of Best Fresh Group. However, the assortment was increased quite a bit recently and has been restyled completely and the first products are now available."

"It was not without good reason that an international character was chosen for 'Aroma'. In addition to English, German and Spanish translations a Russian look was also chosen. This is to assist the Russian customer even more. It is therefore nice that the first shipment of 'Aroma' quality tomatoes new style goes to Russia to-day."

For more information:
Fleur Vreugdenhil
E: [email protected]
T: +31 174 530632
www.bestfreshgroup.com