Driven by changing culinary consumer preferences, Ready Pac Foods, Inc. is introducing three new varieties to its popular Ready Pac Bistro Bowl salads. Currently shipping nationwide, the three new salads, with fewer than 230 calories each, are Asian Style, Caesar Lite and Mediterranean.
The single serving bowls will be added to its already extensive line of Ready Pac Bistro Salad Bowls, which are currently available year-round for consumers. With fewer than 300 calories each, these fresh salad varieties include Chicken Caesar, Chef, Cranberry Walnut, Italiano, Santa Fe Style Caesar, Smokehouse BBQ, Spinach Dijon and Turkey & Bacon Cobb. All Ready Pac Bistro Salad Bowls are available in a convenient bowl, and include dressing and a fork, making it easy for consumers to take the salads on-the-go.
"We are very proud to add three new salads to our popular Ready Pac Bistro Salad Bowl line," said Tristan Simpson, director of marketing at Ready Pac. "These chef-inspired recipes follow culinary trends in the foodservice sector and include gourmet toppings, dressings and a protein to provide great taste in addition to nutrition."
The company currently has a 73 percent share of category sales, and the segment has grown 18 percent since June 2011, based on SCAN TRACK Service provided by Nielsen. "The segment represents over $100 million in retail sales and helps give consumers additional choices when deciding what to pack for their 'brown bag' lunches," says Simpson.
The three tasty new options are each packed with nutrients and savory ingredients:
The single serving bowls will be added to its already extensive line of Ready Pac Bistro Salad Bowls, which are currently available year-round for consumers. With fewer than 300 calories each, these fresh salad varieties include Chicken Caesar, Chef, Cranberry Walnut, Italiano, Santa Fe Style Caesar, Smokehouse BBQ, Spinach Dijon and Turkey & Bacon Cobb. All Ready Pac Bistro Salad Bowls are available in a convenient bowl, and include dressing and a fork, making it easy for consumers to take the salads on-the-go.
"We are very proud to add three new salads to our popular Ready Pac Bistro Salad Bowl line," said Tristan Simpson, director of marketing at Ready Pac. "These chef-inspired recipes follow culinary trends in the foodservice sector and include gourmet toppings, dressings and a protein to provide great taste in addition to nutrition."
The company currently has a 73 percent share of category sales, and the segment has grown 18 percent since June 2011, based on SCAN TRACK Service provided by Nielsen. "The segment represents over $100 million in retail sales and helps give consumers additional choices when deciding what to pack for their 'brown bag' lunches," says Simpson.
The three tasty new options are each packed with nutrients and savory ingredients:
- Asian Style Chicken includes romaine and iceberg lettuce, roasted chicken, shredded carrots and cabbage, diced celery and wonton strips with a carrot ginger miso dressing
- Mediterranean packs romaine lettuce, garbanzo beans, green olives, sundried tomatoes and feta cheese, paired with roasted red bell pepper vinaigrette
- Caesar Lite brings together chopped romaine, roasted chicken, crunchy flatbread and shredded parmesan cheese with yogurt Caesar dressing
For more information:
Tristan Simpson
Ready Pac Foods, Inc.
Tel: +1 (626) 678-2055
[email protected]