The new offices join the IPC’s existing roster of international offices for Mexico, Asia, and Southeast Asia, which have helped propel the premium Idaho potato brand around the world. Idaho potatoes are already sold in more than 15 countries, including Mexico, Hong Kong, Malaysia, Singapore and Central American and Caribbean markets. As the United States’ largest potato-producing state, Idaho plays a vital role in the $186 million-and-growing market for U.S. fresh potato exports.
IPC booth at ANTAD 2012 in Guadalajara, Mexico
"Our international marketing efforts reinforce the strength of the global Idaho potato brand as a premium product," says Seth Pemsler, Vice President, Retail/International, IPC, who has helped spearhead the IPC’s global marketing initiative during the past decade. "We were getting requests [for Idaho potatoes] from all over the world. We recognized that this is a global opportunity, and we want to meet those global needs."
IPC-sponsored fresh produce distributor truck in Malaysia
The new United States-Korea Free Trade Agreement (KORUS-FTA), which went into effect March 15, 2012, will play a major role in expanding the South Korean market for U.S. potatoes, including Idaho products, says Pemsler. Fresh potatoes imported by South Korea have primarily been used by snack makers, but under the new agreement there will be more opportunity for U.S. table-stock potatoes.
The IPC’s new South Korea and Latin America offices will help facilitate connections among Idaho potato shippers and foreign trading partners, along with creating and executing marketing promotion programs and providing ongoing marketing support.
Southeast Asia buyers visiting an Idaho potato field during a 2012 inbound trade mission
For more information:
Amanda Albers
IPC
[email protected]