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Carlos Ferraz e Mauro Stipa at the fruit and vegetable market CEAGE in Sao Paulo (Brazil).
“The café at the market is a perfect makeshift office!” says Mauro. “While excellent Brazilian coffee and pao de quejo (a sort of cheesy puff) are being offered, Made in Italy baskets are showed to the possible customers. These baskets are more and more popular with both Brazilian fruit and vegetable companies and domestic companies. At the moment, the ILIP range is aimed at packaged grapes. We hope we can widen our packaging products for other kinds of food.”
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Mauro and Carlos at the café at the market.
“During my business trips all over the world,” Mauro goes on, “I usually visit the main wholesale markets, because it is there where you can really focus on the situation, more than in the supermarkets. Those who work in the sector can tell you about the trend of a market, a country or the economy. In a word wholesale markets are our 'source of inspiration', essential for our job!”
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In the last few years the Brazilian fruit and vegetable market has changed. Mauro says: “I’ve been visiting Brazil for years and now more than ever you can notice a real 'transformation'. Traditionally the best fruit used to be exported; now, due to the growing purchasing power of the local economy, Brazilian customers have become more and more demanding and the operators of the sector have to conform to that. Until three years ago you could not find well packed and carefully presented fruit at the wholesale market. Now you can find a lot of products that are in line with our European standards.”
Click here to see the photo report.
From the photo report, the contrast between rough presentations of fruit (see below) and new kind of packaging, such as (carton, plastic, IFCO) pans, small and hive baskets with labels, etc. Moreover, the old pallet trucks have been replaced by fork lifts and this means that in Brazil (more than all the other Southern countries) they pay attention to and they care about workers.
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“Old standards – Mauro Stipa observes – are no more suitable according to the law of a market which is giving much importance to the quality control. You can immediately notice the difference between wooden crates and the 'modern' solutions, among them baskets made by ILIP. Even products look different. This means that modern packaging is an 'investment' (not just a cost) to protect and sell fresh products. Don’t forget that packaging essentially contributes to reduce food waste!”
Contact:Mauro Stipa
Email: [email protected]
ILIP
Via Castelfranco 52
40053 Bazzano (BO)
Phone: +39 (0)51 6715411
Fax: +39 (0)51 6715530
Email: [email protected]
Web: www.ilip.it