US: Giumarra ensuring New Zealand apple supply
Giumarra works with growers Yummy Fruit, Mr. Apple, and Energie to offer customers high volumes of Braeburn, Fuji, Granny Smith, New Zealand Rose, Pink Lady, and Royal Gala apples. The division will also be testing new varieties Lemonade and Smitten.
Lemonade is a crisp yellow apple with a slightly tart, effervescent flavor. It’s grown by Yummy Fruit and will be available in limited test volumes for the 2012 season, with plans to further increase volume in coming years.
Smitten is a high-brix breed of Gala, Braeburn, Falstaff, and Fiesta varieties. It’s a sweet, juicy apple with a pleasantly firm texture. This variety will also be available for the 2012 import season in limited test volumes.
"We see customer interest in the new club varieties," says Jason Bushong, sales manager for Giumarra Wenatchee. "Consumers will continue to purchase traditional varieties, but retailers can help boost the apple category by also offering special varieties with sampling and targeted merchandising."
"The New Zealand crop offers a good supply of fresh, quality apples to the North American market to complement the domestic season," says Bushong.
Giumarra Wenatchee also offers U.S. and Chilean apples, as well as domestic and import pears, kiwifruit, and citrus.
For more information:
Megan Schulz
The Giumarra Companies
Tel: +1 213 627 2900
Fax +1213 628 4878
[email protected]
www.giumarra.com
www.naturespartner.com