As the Florida winter strawberry season wrapped up, suppliers reported lower prices due to high volumes in December.“Overall, we had a lot more volume than in previous years,” said Bob Wilhelm of All-American Produce. “Most growers just planted more, and at least for us, we sold at least 75% more this year than last year.”
Those supply levels caused prices to remain low for most of the season. Wilhelm noted that they usually get $16 to $22 per case during the winter, but that wasn't true this year.
“Prices were very low in December, as low as six to seven dollars,” he said.