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Switzerland: Migros has best reputation

'GfK BusinessReflector' market research desk Gfk Switzerland together with fög (Forschungsbereich Öffentlichkeit und Gesellschaft van de Universiteit Zürich) research the image of Swiss top companies. Just as in 2010 Swiss retailer Migros received the first place in 2011 of the 50 participating companies. However the reputation had a slightly decrease, the company benefited from its good name in the field of sustainability and of high sympathy.