España: Indasol focuses on the US, Canada and Russia

The Agricultural Society of Transforming Indasol is going strong, as reflected in the figures year after year, despite its relative youth as a company. It is about to celebrate its twentieth anniversary, which will be next year (it was established in 1993), Indasol has sold 61 million kilos during the 2010-2011 season, which has achieved a turnover of 48 million Euro, 23% more than in the previous season.

"Overall, the campaign has gone well," says the manager of the SAT, Nestor Sanchez, who said that melons and watermelons performed well, like peppers. The cucumber was a different case, the result was worse, in addition to the crisis caused by E. coli, it led to an early closure.

The pepper is the flagship product in Indasol;
last year 24 million kilos were harvested.

Meanwhile, the company headed by Michael Barber Sanchez believes that the present campaign is having a slower development because "until January the price has been low and now, that the price has improved, what we are missing are the kilos," says Nestor Sanchez.

Indasol grows a total of 450 acres, all under biological control, certified by AENOR. Its flagship products are in this order of importance of volume production, peppers, watermelon, cucumber, melon, squash and eggplant. Precisely last season, it grew a total of 24 million kilos of peppers, 18 million kilos of watermelon, another 13 million of cucumber, for melon 3.5 million, 1.7 million for zucchini and 1.6 million fir eggplants.

The agricultural society, which has 280 members, an average staff of 240 employees and facilities of more than 14,000 square meters (with five cold rooms), sells 80% of their crops in foreign markets, a degree of internationalization which has its focus in Europe, but it has also has set its sights on the U.S., Canada and Russia.

The 20% sold in the domestic market, highlights the 'MERCAS' (Madrid, Barcelona, Valencia and Seville), in addition has clients who re-shipped the product, which eventually ends up in other countries.

Source: Elalmeria