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Herman Hoogendoorn: Fair Trade mangoes well received
"One of the few players with large volumes Peruvian mangoes"
Nature's Pride at the moment still receive large volumes of mangoes from Peru. "From Piura the season is over, but luckily we still receive mangoes from two other areas" Herman Hoogendoorn, who is responsible for the mango programs of Nature's Pride, says. Our shipper, Dominus, has 52 growers, who are all certified 'Fair for Life - Fair Trade'. Consequently we are in the happy position of receiving good volumes every week. Last week we received 35 containers and this week again. Also during the coming weeks we will receive volumes for Nature's Pride in Maasdijk."
"Up to and including week 16 we hope to receive mangoes from Peru and Burkina Faso. After that Ivory Coast will start supplying and we expect the first Dominican mangoes in week 24. After that the Mexican and mangoes from Israel followed by Brazilian mangoes, after which the circle is round again with the start of the Peruvian season" Herman enumerates. "All these growers work very closely together, so that we can guarantee the quality of the Eat Me mango all year round. Our activities in Peru are growing strongly. This year we expect to import about 350 containers and that is double compared to a number of years ago."
Herman Hoogendoorn and Shawn Harris
The smaller supply of Peruvian mangoes to the Netherlands results in a good market situation and Herman mentions satisfying prices. "There are cheaper mangoes on the market, but they are not even close to our quality and high brix. Our most important customers are the retailers in Germany, Scandinavia and the Netherlands and within this group we have in the meantime been able to reach a good position."
The mangoes of Nature's Pride are known by the purple Eat Me and black and white 'Fair for Life - Fair Trade' stickers. Nature's Pride have chosen for certification via the non-profit organisation IMO in Switzerland. The certificate is on a par with GlobalGap, but is extended for social aspects with a guaranteed minimum price and an extra premium in order to initiate social projects. The certification of mangoes is only the start for Nature's Pride. The buyers will have new products from growers all over the world certified via IMO and in this way make sure that each imported product is produced and processed in an honest way without a substantial price increase.
"Our initiative to certify our mangoes has been positively received. The customer appreciates that we organize everything, so that they can trust that the social circumstances are good in the country of origin and that an honest price is being paid without making the end-product a lot more expensive. We are working hard to make 'Fair for Life - Fair Trade' better known to people and to make them enthusiast as well for this certification. We note that other colleagues are also looking for ways to measure social circumstances" Herman concludes.