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Florette starts first promotion campaign in Germany

The French manufacturer of pre-packaged salads Florette is starting its first promotion campaign in Germany. The salad specialist hopes to increase the sales in German retail with this. The kick-off of the campaign started this spring with a campaign in the ladies magazine Emotion. The second promotion wave is planned for this summer, as a preparation for the grilling season. The third action is planned for autumn. The action is supported with salad bars and samples.