Migros is collaborating with the German organic chain Alnatura

Migros, the largest retailer in Switzerland, wants to extend their trade in organic products and is, therefore, collaborating with the German organic supermarket chain Alnatura. At the end of this summer Migros will open their first test shop in Zürich-Höngg under the name 'Alnatura-Migros'.

In the new Alnatura-Migros shop only organic products from Alnatura, Migros and other organic brands will be sold. The main focus is on food and drink, but shower products, salves and natural cosmetics will also be sold. Alcoholic drinks will not be sold.

Alnatura GmbH has 67 organic supermarkets in 39 German cities at the moment. Besides this over 1000 different organic foods are produced under the brand Alnatura, which are not only sold in their own shops, but also in those of various trading partners. Alnatura and Migros see many similarities between their company principles. Things like sustainability and cultural initiative are part of the fundamental ideas of both companies.

Migros sees a lot of potential in the collaboration with Alnatura. Götz Rehn, founder and manager of Alnatura, sees the collaboration as a good chance to strengthen the organic trade in Switzerland. How long the testing phase in Zürich-Höngg will be, is not yet known. The goal is to expand on a medium term.