"Belgium: "More and more direct contact with growers"

In and exporter Bingo Fresh presented the new company name during the Fruit Logistica this year. In January 2012 the formerly Bingotrans shed its exporting branch and changed its name. "Transport was only a small part of the company and we profile ourselves with a new name. Our power is in vegetables."

Jan-Pieter van der Zwaard hopes that this year will go better than 2011. "We look forward to more stable prices." Bingo Fresh is buying more products straight from the growers. "We think it's important to build a good relationship and investing in it is also important for an even fresher supply."

Bingo Fresh will concentrate more on extending the Barroc assortment this year. "We're planning on selling more Barroc and the focus is mainly on the peppers", according to Jan-Pieter. "In the future we could have a complete assortment under this brand."

"An important advantage is Barroc's constant quality. We select the growers, who conform to the specifications. Mainly companies, who want to distinguish themselves with brands, choose Barroc." The owner indicates that they will focus more on export in 2012.

For more information:
Jan-Pieter van der Zwaard en Paul Van Remoortel
Bingotrans NV
Kempenarestraat 44
2860 Sint-Katelijne-Waver
Tel +32 1 555 23 74