Greece: Trikala Farms and AB Supermarkets celebrate Butternut Festival

The first 4 weeks of 2012, although cold, were marked accordingly by six supermarkets in Athens and Salonica, Greece, where the "Butternut Festival" took place. The stores served their customers with warm butternut soup and traditional butternut pie and received smiles from the satisfied visitors and increased sales during this period.

The initiative came as a result of a common effort by Trikala Farms and Alpha-Beta AB Super Markets, one of the most distinguished Greek chains for consumer goods.

Trikala Farms Ltd., one of the largest producers of butternut squash in Greece, produces annually 3,500-4,000 tons of butternut of which a portion goes for retail purposes and to the food industry.

Butternut from Trikala is exported each year from June to December and is well-known for its deep orange colour and crispy flesh.

Trikala Farms uses its facilities to peel and cut fresh butternut and then seals it in controlled atmosphere plastic punnets that are extremely eye-catching for the consumer once placed on the supermarket shelves.

The butternut squash is well-known for its significant nutritional value. It is a rich source of vitamins (A, B6) as well as other healthy ingredients (magnesium, potassium). Its flesh has a high concentration of carotenes (beta carotene) which is an important antioxidant that contributes to the immune system of the body.

If you try to cook butternut, you will see some practical difficulties posed by the nature of this product. This shows the important value of this product when offered ready-to-cook. The time saved in this case is substantial, not to mention the cost.

The butternut can be used in a range of delicacies. Recipes vary from very simple ones to others offered by Gourmet kitchens.

For more information:
Lior Touron
Trikala Farms Ltd.
Greece
Tel: +972 52 7502 927
[email protected]
Skype: lior.touron
www.trikalafarms.gr