OTC Holland and Van Rijn Group together at Fruit Logistica
Van Rijn
As OTC-Holland and Van Rijn Group announced their strategic alliance in 2011, this results in a shared stand presentation at the Fruit Logistica. Fred Kloen, Commercial Director of OTCHolland, explains: “The stand reflects the intended partnership by means of a spacious and modern stand, but leaves room for OTC’s as well as Van Rijn’s specialties. That is why the stand presentation has been given a sustainable look by the use of bamboo, which visualize OTC’s organic fresh produce activities. We will be showcasing our main product lines, i.e. organic apples, pears, grapes, citrus fruits, onions, Brussels chicory and our wide range of organic exotic fruits and vegetables, as well as various organic retail concepts.”
Professionalizing
Ever since its founding in 2004, OTC-Holland is still expanding its producers and customer base. Fred Kloen, Commercial Director of OTC-Holland, explains: “Our services have expanded over the past years. We don’t just trade organic fresh produce, we strive hard to add extra value to the process. On a daily basis, we constantly match supply and demand and translate it to creative solutions for both national and international producers and customers. This means that we are putting a lot of hard work and effort in professionalizing our business processes.
Obtaining the International Food Standard, launching a new website for our subsidiary OTCUSA, introducing our new corporate ‘OTC Organics’ logo and our strategic alliance with Van Rijn are the first steps in this process.”
For more information, please visit: www.otcholland.com