Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Andreas Schindler the face of Don Limón

The 43 year old Andreas Schindler is the face of Don Limón. To many his name is Don Limón. He might not be a celebrity, but his face is known to thousands of supermarket customers. And not just in Hamburg, also in Russia, Spain and even in the US and Japan. Because Andreas Schindler, trader of fruits and vegetables, is his own advertising messenger. Under the invented name Don Limón his face can be seen on tens of thousands of packages of lemons and grapefruit: "The idea came from a friend in the advertising branch. I was enthusiastic immediately." says Schindler smiling.



His family has been active on the Hamburger Großmarkt for over 50 year. His grandfather founded the company Pilz Schindler and imported his wares from Poland: "I was born into the trade", says Andreas Schindler. The 43 year old is in his glass office in the middle of the Großmarkt. On the cupboard is a photo of him with his grandfather: "He wasn't always easy, but he achieved a lot here in the Großmarkt." His father Winfried still works in the company. This also "sometimes caused tension", according to Schindler. But he says this without resentment, because when it doesn't concern business, the family gets along fine.

But Andreas Achindler also has his own ideas and that is why, after his spell in the army he wanted "to do his own thing". He moved abroad, to France. In Avignon he traded fruit for four years: "A lovely country, I had a good time there." But at the end of the '90's he wanted a new challenge - and a surprising one: "I was interested in a career in diplomacy and studied economics for that purpose", says Schindler.
He finished his study, but everything went differently than planned. In 2000 he joined the family business. He went back into trading. It all went well, but: "I wanted to make something all by myself, and therefore the Don Limón idea was born. My brother Thomas is my business partner in this."

The invented name was born and the family man, who lives with his 13 year old son Jakob and his wife Meike in the Hamburg district Groß Flottbek, has been travelling the world for Don Limón since then:"I regularly visit the countries my products come from and am informed on the spot. This way I can check whether our high quality demands are lived up to."

The lemons grow in Mexico and Brazil. The company imports 26 million of them per year. In November Schindler was in Bolivia, because this bustling merchant has made a starting in trading nuts together with a business partner. "We've been to small villages, where the people are poor but happy. This is also where the Brazil nut trees are, that can grow up to 50 metres tall."

Andreas shows us the photos of his trip on his laptop with shining eyes: The big man from the high North sticks out above the locals: "I'm fascinated by other cultures and talk to people easily." His company is international. People from ten different countries work for him. There are establishments in the US and Mexico. During his search for new projects Schindler also visited Panama. The result: "I leasehold land in Panama . We now have our own watermelon plantation there." In the coming week the first water melons will be harvested there which will then be transported to Hamburg through a 14 day sea trip.

Despite this, Andreas Schindler is happy to be home with his family after these long trips. He doesn't have much free time, but he likes to spend it with his loved ones. He attended a Rihanna concert with his son recently. His hobbies? "Work", he says, without a hint of irony. What else? "Sitting on the couch and looking through the atlas". Looking for a new destination.



For more information:
Andreas Schindler
Tel.: +49 (0)40-3095499-45 begin_of_the_skype_highlighting  +49 (0)40-3095499-45  end_of_the_skype_highlighting
Mobile: +49 (0)171 8583 211 begin_of_the_skype_highlighting  +49 (0)171 8583 211  end_of_the_skype_highlighting
Fax: +49 (0)40-3095499-60
Publication date: