APEAM appoints Eduardo Serena as marketing director
“We are delighted to appoint Eduardo to this role and know that his previous experience and background in the avocado industry make him the best person to lead APEAM during this transition,” said Ricardo Vega, APEAM Chairman. "Eduardo has a clear understanding of the Avocados from Mexico brand and our leadership position in the market."
As a Business Development Manager, Serena has spent the past eight years working closely with growers, importers and retailers. Prior to that, he executed USDA programs in avocado orchards and packing houses in Michoacán and gained valuable industry experience as an avocado logistic organizer for the domestic market. “I’m looking forward to the opportunity to serve as Marketing Director for APEAM,” said Serena. "With the continued growth of the avocado category, my goal is to further build the category, drive sales for Avocados from Mexico and provide the industry with innovative programs for long-term growth.”
According to APEAM, marketing plans are already set in motion for 2012 and Avocados from Mexico expects another year of record sales and growth. “The decision to leave APEAM was difficult , but I am leaving the association in very capable hands and trust that Avocados from Mexico is well positioned to succeed going forward,” said Emiliano Escobedo.
"We extend our deepest appreciation to Emiliano for all that he has done for our product and brand and the strong foundation he has put in place that we will continue to build upon," said Vega. “We wish him the very best at HAB and are grateful that while he may not be working for us, he’ll be working for the avocado category which benefits all of us.”
Serena will assume the role of Marketing Director in mid-January 2012.
Contact:
Mairim Martinez
Tel: 714-557-7100 ext. 226
Email: [email protected]