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FreshConcept: ten years old in 2017

"Belgian foundation recognized by customer focus"

FreshConcept will have its ten-year anniversary in 2017, and is mostly known for its trade in soft fruit. “We think it is of the utmost importance that we have direct contact with our cultivators. Additionally, we also link producers to our customers. In this manner, we know what is happening on the field,” says Ron Poppelaars, who has been active as trade manager for more than a year now. “In that way, we show that we are transparent and very flexible.”

Strawberries in an egg-box

“Soft fruit is booming,” Ron says. “We import, export and re-export this beautiful fruit year-round. FreshConcept has direct supplies from Belgium, the Netherlands, Spain, Portugal, Argentina, Chile and Egypt. For this, we make use of the knowledge and the range of the Group Achiel De Witte in order to market our product overseas. Our vision is to add as much value as possible by having a personal approach. We supply to wholesalers and retail.” FreshConcept regularly introduces novelties. “For example, we have a unique cooperation with a cultivator from Spain, who sells the strawberries in a special ‘egg-box.’ These are custom-made and packed. Our company strives for perfection. FreshConcept is the exclusive distributor of this Spanish concept in Northern Europe.”

Our own Brand Cebon
As of late, FreshConcept has been located at their new location in Breda and is part of Belgian Group A. De Witte. “The group is working increasingly closer together. There are many advantages of being a part of a strong player. The biggest share of our produce is sold under our own brand, Cebon. During the season, we supply mainly Belgian and Dutch products. Our cultivators enjoy working hard to meet international demand, because transparency is becoming increasingly important to them, and all this is done with respect for the Belgian and Dutch customer and the auctions.” The products are sent to various European countries. “We notice an annual increase, and the list of customers is expanding step by step. We supply mainly to the UK, France, Eastern Europe, Germany and Scandinavian countries. We see much potential in Germany in particular.” Paying attention to the needs of the customer is one of the most important pillars of the company, according to Ron. “You can tell the company has a firm Belgian foundation, because of the care and time we spend on our customers. And this results in unique relationships.”

Voor meer informatie:
freshconcept BV
Member of Group Achiel De Witte
Ron Poppelaars
Senior Trade Manager
+31 (0) 76 52 466 47
 +31 (0) 76 52 466 40
+31 (0) 6 55 45 68 53

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