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New jumbo blueberry brand introduced

Homegrown Organic Farms is introducing Mammoth® Blues, the latest addition to its brand portfolio and a new entry in the blueberry category. Measuring 18mm or larger, these jumbo blueberries are firm, flavorful, and sweet, offering a standout eating experience that delivers on both size and taste.

Exclusively available through Homegrown Organic Farms, Mammoth Blues represents a unique offering in the marketplace. This premium label will be offered in limited, intermittent volumes from May through August.

First introduced in 2021 with the debut of Mammoth Kiwi, the Mammoth label has become a beloved brand that celebrates extra-large fruit varieties across multiple categories. With Mammoth Blues, the company brings that same oversized excitement to the berry aisle.


This premium label will be offered in limited, intermittent volumes from May through August.

Grown in both California and Oregon, Mammoth Blues thrive in two of the nation's most renowned blueberry-producing regions. As an employee-owned, vertically integrated company, Homegrown Organic Farms oversees every step of the process—from farm to pack to ship—ensuring consistent quality, freshness, and service.

"We're excited to bring Mammoth Blues to the marketplace as a value-added label within our blueberry portfolio," said Ryan Fronke, blueberry category manager. "These jumbo berries offer more than just size—they deliver a consistently sweet, crisp bite that consumers will love."

Mammoth Blues are available in 6 oz and 9.8 oz clamshells, perfect for snacking, sharing, and building visual impact at retail. For international markets, a 4.4 oz clamshell is also available, offering export buyers the same high-quality fruit.

Ryan Fronke, Stephen Paul

"Our goal with Mammoth Blues is to elevate the blueberry category and give both retailers and shoppers something to get excited about," said Stephen Paul, deciduous category director. "They're more than just big—they're a standout product that helps drive sales, build loyalty, and create a memorable fruit experience."

With a limited seasonal window, Mammoth Blues will ship throughout the late spring and late summer. Retailers interested in featuring Mammoth Blues are encouraged to plan early and secure their spot in this short but sweet season.

For more information:
Elise Smith
Homegrown Organic Farms
Tel.: (+1) 559-306-1777
[email protected]
www.hgofarms.com

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