A bountiful harvest of California strawberries has arrived for California Giant Berry Farms, as the company shares news of giant volumes of its cornerstone product. The berry purveyor's high yields and volumes of excellent quality fruit ensure peak promotable volumes of California strawberries throughout the coming months and ample availability for National Strawberry Month and Memorial Day.
Over the next few weeks, the company anticipates peak supplies of conventional and organic strawberries from its Santa Maria growing region. These berries exhibit ideal size, quality, and flavor. While these peak volumes are expected to gradually taper down, the Santa Maria supply will remain robust through the end of May.
In the Watsonville and Salinas region, recent growing conditions are proving beneficial for the strawberry crop. The company anticipates a significant increase in ripening, leading to strong and consistent volumes of premium strawberries from this region from now through the end of July. High-quality strawberries from Watsonville and Salinas are expected throughout the late spring and early summer.
The California strawberry industry is gearing up for a peak of season spanning from May through June—promising an abundant supply of promotable fruit.
"We are committed to supporting our retail and foodservice partners in maximizing the potential of this abundant strawberry season and National Strawberry Month," said Tim Youmans, vice president of sales. "This is prime strawberry time to run creative, engaging promotions."
A key element of the company's promotional efforts for National Strawberry Month will be showcasing strawberries as the perfect ingredient for popular at-home culinary creations. To amplify reach and tap into current consumer trends, the brand's digital content will strategically feature inspiring ways to enjoy fresh berries, coupled with engaging social media promotions.
By highlighting the versatility of its strawberries in enhancing trending at-home treats, California Giant aims to position itself as a choice for consumers seeking delicious and healthy additions to their kitchens. The company believes this strategic alignment with popular consumer interests will resonate strongly.
To fully leverage the upcoming peak and drive sales within the retail space, the company encourages retailers to implement engaging promotional programs. These programs should include creating eye-catching displays that showcase the vibrant colors and freshness of the strawberries, offering a variety of pack sizes of both conventional and organic to cater to diverse customer needs. Moreover, utilizing digital marketing to promote the availability of peak-season strawberries is also essential—with the rapid growth of e-commerce within the fresh produce sector, digital marketing offers the ability to amplify consumer education regarding the health benefits of fresh strawberries, as well as simultaneously driving demand by highlighting the craveability of fresh fruit.
For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 744-6634
[email protected]
www.calgiant.com