Consumers, especially in Europe, prioritize fruits that meet environmental and social standards over and above price. This evolution poses new challenges for Latin American exporters, who must respond with more responsible and integrated production models.
In this context, Uniban, with almost 60 years of experience, has developed an agro-industrial model that combines large production areas with the work of more than 2,400 small farmers. Its portfolio includes conventional and organic Cavendish bananas, as well as Hartón and Popocho plantains, which it produces all year round in Urabá, Santa Marta, and Chocó.
According to Manuel Laborde, president of Uniban, consumer interest is not limited to the organic segment. "What makes the difference for bananas in the international market now is being recognized for their flavor, texture, and growing conditions. That's what demanding consumers value."
Europe is Uniban's main destination, with a 38% share of exports in 2024 through its subsidiary Tropical Marketing Associated (TMA). Germany, the United Kingdom, France, and the Netherlands lead the demand for certified fruit. At the same time, the company is exploring opportunities in Asia and the Middle East in order to diversify its global presence.
Logistics were challenging in 2024 due to container shortages, freight costs, and shipping route restrictions. Despite this, Uniban mobilized more than 25,000 containers of its own cargo and achieved a 19% growth over 2023. Laborde also highlighted the development of Puerto Antioquia, with an 80% advance, as a strategic solution: "It will optimize transit times, reduce the carbon footprint, and expand operational capacity in Urabá."
The company has managed to reduce its use of fresh water by 8.7% and has reforested more than 117 hectares. In addition, it promotes the conservation of the cotton-headed marmoset monkey's habitat, an endemic species of the country. "Each box of fruit exported has a positive impact on the territories," he said.
Uniban's growth strategy involves strengthening the premium portfolio, expanding its value-added snack product offering, and consolidating alliances with small producers. "We helped Colombia progress via an ethical, productive, and sustainable chain," Laborde stated.
For more information:
Manuel Laborde
Uniban
Tel.: +57 301 518 5355
Email: [email protected]
www.uniban.com