Plant City based international grower and year-round marketer of strawberries, blueberries, blackberries, raspberries and pineberries Wish Farms is coming to the end of its recent mobile campaign rewarding its loyal berry shoppers: "Berry Bonanza".
Kicking off January 22nd and running through April 28th, the three-month campaign captures the peak of Florida's strawberry and blueberry season.
Shoppers sign up by submitting their email and phone number. After purchasing any of the company's berry packages, they text a picture of their receipt and promptly receive a $1 cash rebate via Venmo (up to two per person).
The intention was to engage fans while delivering value to Wish Farms' follower base across all platforms. Following a social media blitz which utilized lookalike audiences and geotargeting, the company reported a marked increase in email signups, social media followers, and website traffic.
"It is especially challenging in our business to track marketing efforts from an ROI perspective," said director of marketing Amber Maloney. "We decided to look outside the produce industry to see which ideas are successful in the consumer packaged goods world. This program allows us to gain valuable data and consumer habits, all while rewarding berry lovers for being supportive of our brand."
Maloney said the experience with Blue Chip's turn-key, automated platform was a success and she expects future campaigns to explore creative ways to connect with consumers and share insights with select retail partners.
For more information:
Nick Wishnatzki
Wish Farms
Tel: +1 (813) 752-5111
[email protected]
www.wishfarms.com