Brazil's seedless table grape season is faring well, with a 40% growth over the previous year and favorable weather conditions. The lower incidence of rainfall has benefited local production, allowing for a more stable and better-quality supply. However, the sector faces significant challenges: strong competition from Peru and Chile, high logistics costs, a limited commercial window, and a tax system that harms its competitiveness compared to other origins in the European market.
Adailton de Sousa and Antonio Lucena.
"The 2025 season is much better than last season. We had less rain, which allowed us to maintain normal volumes," stated Adailton de Sousa Nunes, executive director of Grupo Ara Agrícola. This year, they expect production to reach 11 million kilos, up 40% from the previous season, which was hard hit by rains exceeding 900 mm between January and April.
Europe and the United States remain the main export destinations, although more than 60% of the production remains in the domestic market. The 8.2-kilo box is expected to sell for 16 to 17 euros in Europe and for up to $34 in the United States. "The minimum acceptable price for Brazilian producers stands at around 2.40 euros per kilo FOB", he stated.
"Europe's 14% tariff on Brazilian grapes hinders their competitiveness, as other countries, such as Peru and Chile, export at zero tariff. This tax can amount to more than $3,000 per container. The new Mercosur-EU agreement could radically change this scenario," he stated.
"The weather and the lack of labor are our greatest difficulties. Young people no longer want to work in the fields," he stated. The group has incorporated technology such as plastic coverings and drones for phytosanitary applications to mitigate the impact of weather. They also acknowledge the need to change agricultural practices to be less dependent on labor.
Adailton also spoke about global trends and the change in consumer preferences: "The world wants more crispy and flavorful grapes. But we need more rain- and disease-resistant varieties. We need to find a balance between what the market wants and what the field needs."
The group is betting on adapted genetics and is focused on diversifying markets. It's conducting new trials (testing the Cherry Crush variety), plans to export to Argentina, and expand within Brazil. "We are working to maintain a successful business, with continuous innovation and adaptation," he stated.
For more information:
Adailton de Sousa Nunes
Grupo Ara Agrícola
Brazil
Tel: +55 87 9 8160-2105
Email: [email protected]
www.araagricola.com.br