Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Divine Flavor brings on new melons category manager

Divine Flavor, a produce distributor and grower based in Nogales, has added Jeremy Giovannetti to its sales team. Giovannetti will oversee category management for the firm's melon program.

Giovannetti's role will be to strengthen the company's programs out of Sonora, Mexico in the fall and spring timeframe, focusing on fostering responsible growth and emphasizing quality, consistency, and customer service.

"I'm thrilled to be joining Divine Flavor having known their team and seeing their operations firsthand throughout the years," says Giovannetti. "By drilling down into the details and identifying areas for continuous improvement, I aim to elevate the program from good to great, driving both short-term success and long-term growth."

Giovannetti will oversee melon category management for the firm's melon program.

Giovannetti has over 35 years of experience in the produce industry, specializing in melons. He began his career in the late 80s working with his family's business, Half Moon Fruit and Produce Co, where he was involved in growing, packing, shipping, and exporting honeydews, cantaloupes, and mixed melons. He grew up in California as a fifth-generation grower, packer, shipper, and exporter of melons and his experience spans the entire supply chain.

After Timco was acquired by Robinson Fresh (C.H. Robinson) in the early 2010s, Giovannetti served as the melon category manager for seven years. In 2019, Giovanetti briefly stepped away from the ag business as he pursued other passions, but his time away only reinforced his love for the industry.

"Divine Flavor's grower-packer-shipper model resonates deeply with me, bringing me back to my roots in the melon industry," Giovannetti explains. "Due to my close relationship with Carlos Bon and Alan Aguirre, there are very few companies who care about their land, employees, and clients the way this company does, and I look forward to helping grow the melon program."

"Alan and I have tried recruiting Jeremy for some time now as we've known him for more than 15 years, and it's an honor to finally have him be here," says Bon. "We're very excited not only because of what Jeremy does but his knowledge of this industry. He's also a good person, which is one of the most important factors we look for when adding members to our team. His values align with ours and we could not be happier to have him join the company."

The company's melon season will resume later this spring and it will have conventional and organic seedless watermelons, mini watermelons, cantaloupes/honeydews, and Hami melons--the company is one of the only growers in Mexico to have the latter melon variety. The melon program in Mexico typically runs from late April through June.

For more information:
Michael DuPuis
Divine Flavor
Tel: +1 (520) 281-8328
[email protected]
www.divineflavor.com

Publication date: