Doris Margraf, new CEO of Deep Impact AG:

"Automate manual, time-consuming and also error-prone process steps"

deepico AG has already built a solid reputation in the industry with its clear focus on developing cloud ERP systems for the food industry. Amidst this steady growth and an ongoing commitment to technological innovation, deepico is facing an important moment. The arrival of Doris Margraf (right) as the new CEO will bring new dynamism to the Swiss company.

Doris Margraf has been active in project and leadership roles in the technology sector of various companies and industries for over 20 years. During this time, she said she has been able to successfully bring digital products to market with cross-functional teams and build efficient organizations. "I really only know the food industry as an end customer, but one of my strengths is to quickly understand existing process flows, improve them together with customers in a technology-assisted way and thus save costs," she says in a press release.

deepico AG specializes in cloud ERP systems for the food industry. Margraf says, "A great opportunity is that the food industry is still in the infancy of digitalization. There are various industry-specific providers of ERP solutions, but they are often expensive or not tailored enough to the customers' requirements. This is where we have a big advantage with deepico; our ERP is based on modern technology and is developed together with the industries. In addition, we see a lot of potential to use AI to implement innovations such as foodwaste reduction."

At the same time, new customers must first be convinced to take the step toward digitization, Margraf knows. "Some have not waited for a group from the office to tell them how to optimize their operations. That transition takes time, and we need to make sure that change can happen as easily as possible for customers."

With its industry-specific solutions Frutico, Meatico, Lattico and Fontico, deepico serves different sectors of the food industry. The requirements are partly the same for the different products, he said. This is because they all require purchasing, sales or warehouse management. "Nevertheless, the processing of vegetables or bread, for example, is completely different and this must also be reflected in the software solution. We achieve this through the modular structure as well as configuration options of deepico. In further development, we have to find the right balance between covering many functions and preventing isolated solutions for individual customers."

Automation of process steps
Efficiency and transparency in supply chain management are crucial in the food industry and therefore also in industry software, he said. "It's about automating manual, time-consuming and also error-prone process steps. The required purchasing needs are determined based on the orders, purchasing can be handled completely digitally, and production needs are prepared, planned and managed by the system. In addition, customers can sell their products directly via the integrated web store and transmit invoices to the external accounting system via standardized interfaces. These are just some of the central functions of the deepico products, which we will be happy to present in detail to interested customers on site," she concludes.


For more information:
Doris Margraf
Rychenbergstrasse 67
8400 Winterthur
+41 52 551 07 07

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