CMI Orchards’ CatStats report shows Envy™ apples are growing as a popular apple. Originally from New Zealand and crafted through natural plant-breeding methods, this cross between Gala and Braeburn is sweet and crunchy, with white flesh that stays white even after being cut.
According to NielsenIQ, the demand for this apple is growing. “Envy’s popularity has been skyrocketing over the last 52-week period. With a 19 percent increase in sales and a 28 percent increase in volume across the United States, the apple secures the 8th most popular spot in the U.S. right now,” says Danelle Huber, senior marketing manager, adding that the apple makes up nearly a quarter of branded, high-flavor apple sales volume.
Originally from New Zealand and crafted through natural plant-breeding methods, this cross between Gala and Braeburn is sweet and crunchy, with white flesh that stays white even after being cut.
NielsenIQ also reports over the last six months that the Mountain, West North Central and East North Central divisions saw the largest increases in the Consumer Demand Index, putting Envy as the #1 branded apple in the South region and #2 in all the others. This marks a total growth across U.S. regions between 23 percent and 44.2 percent.
“Since arriving to market, this apple continues breaking sales records,” says Rochelle Bohm, vice president of marketing. “Its delicate, sweet flavor and crisp, slow-to-brown flesh leave customer demand high, while the longevity of its stored life and social media presence feeds a growing fan base.”
The apple is available in both conventional and organic options.