Frutura, a global sales and marketing network, will begin marketing its Hass avocados in North America under the Frutura brand, beginning in the 3rd quarter of 2023.
This shift is designed to create a more vertically integrated, easier way for customers to source in-demand product. Via its network, Frutura owns groves in Mexico, Peru, Chile and Colombia giving the company leverage and control over a significant percentage of its volume.
Frutura’s Dayka & Hackett LLC (D&H) leads the company’s avocado marketing program. That effort is headed by Stephen Fink, who joined D&H in 2022 as VP of avocados, after a career focused on driving meaningful growth in the avocado sector.
“In our earliest conversations, Tim Dayka (D&H’s CEO) talked to me about the potential of avocados and he’s the architect of our program,” said David Krause, Frutura’s CEO. “We’re pushing to accelerate volume by adding significant plantings and by building relationships with several third-party growers of premium avocados that our team has worked with and respected for many years.”
Frutura is aligning its avocado program with its sustainability mission by making certain that a meaningful portion of its avocado acreage remains native timber. Forests serve as a hospitable habitat for monarch butterflies, known to be among the planet’s most effective pollinators. Pollinators like monarch butterflies, play a vital role in the earth’s ecosystem and thus, the world’s food supply.
Right: Stephen Fink
“Consolidating our avocados under the Frutura brand creates a more frictionless experience for our customers,” said Fink. “Consumer demand for avocados shows no sign of abating and we’re positioning ourselves to serve our customers with reliable excellence. We’ve also added bench strength by being joined by colleagues experienced in North American grocery retail, the Asian market and the foodservice sector.”
For more information:
Alison Holt
Frutura
Tel: +1 (626) 627-4770
alison@alison-holt.com
www.fruturaproduce.com